Vision

Create soulfully rooted Afrocentric essentials to bring smiles home.

Mission

Customize Afrocentric gifts with personalize designs that will bring joy to homes and support children in least developed countries.

About Us

The Zaqqarah Williams Foundation, LLC is an online Afrocentric crafts store. It is soulfully built in memoriam of Zaqqarah Williams (2002-2017). Although she has passed unexpectedly, the company wanted to honor her wishes and legacy to “pay it forward” by showing kindness, helping others in need, and genuinely bringing smiles to homes and the rest of the world.